Saturday, February 2, 2008
Microsoft Wants To Buy A Giant
Microsoft has offered to buy Yahoo for around $44.6 billion in cash and shares, to better compete with Google in the market for online services.
Microsoft expects the market for online advertising to almost double in size over the next three years, from $40 billion in 2007 to $80 billion by 2010. A merger will allow it to realize economies of scale and reduce capital costs as it addresses this market, it said.
Microsoft expects to cut costs by $1 billion a year by realizing synergies with Yahoo in four areas: obtaining economies of scale as its audience increases; combining its research and development efforts with Yahoo's to innovate faster; eliminating operational redundancy to cut costs, and pooling expertise to innovate in video and mobile.
By combining the assets of Microsoft and Yahoo, they can offer a more competitive choice for consumers, advertisers and publishers.
For more information, please visit to: Microsoft Offers to Buy Yahoo for $44.6 Billion
What do you think about this news? And what do you expect it?
Microsoft expects the market for online advertising to almost double in size over the next three years, from $40 billion in 2007 to $80 billion by 2010. A merger will allow it to realize economies of scale and reduce capital costs as it addresses this market, it said.
Microsoft expects to cut costs by $1 billion a year by realizing synergies with Yahoo in four areas: obtaining economies of scale as its audience increases; combining its research and development efforts with Yahoo's to innovate faster; eliminating operational redundancy to cut costs, and pooling expertise to innovate in video and mobile.
By combining the assets of Microsoft and Yahoo, they can offer a more competitive choice for consumers, advertisers and publishers.
For more information, please visit to: Microsoft Offers to Buy Yahoo for $44.6 Billion
What do you think about this news? And what do you expect it?
# posted by Imanuel @ 9:22 AM 
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